— Contributed by Jenna Smith
Just like most of the small shops in our area, the pandemic almost made me close down my pastry shop. When our town implemented stay-at-home measures, we decided to offer deliveries to our loyal customers just to keep the business afloat.
Now that vaccinations have been continuously rolling out and after my staff and I have been vaccinated, we opened up the shop again. But sales were not as good as before the pandemic began, so I knew I had to do some marketing stints to bring in more customers.
A scrolling LED sign solved the problem. I ordered online at Affordable LED because I heard they sold high-quality programmable LED signs at competitive prices. The first messages I programmed were the day’s special menu items, hoping to encourage people to come in. And after just weeks of using the outdoor sign, here are the benefits we got:
Versatility
The scrolling LED sign I purchased was so versatile — it had many features like various LED colors and animation features. We can also use it to announce our business hours and promote other messages besides just the menu.
Arouses pedestrians’ curiosity
The sign was very effective in grabbing the people’s attention! This is most likely because of the LED’s extreme brightness. I mostly used colors that match my shop’s colors — purple and white and used a flashing animation.
Provides safety at night
Sometimes, we stay open until we sell out all our bread and pastries. The brightness of the sign somehow makes us and pedestrians feel safer. It also serves as complement lighting to the shop’s outdoor light fixtures.
Amazing energy saver
Finally, the programmable LED sign does not use much power, even if it’s turned on for more than 12 hours a day. Surprisingly, our monthly electricity bill didn’t scare me off my seat! Having a LED sign for my shop is really an excellent investment, hands down.
My takeaway
So if you need to increase foot traffic to your site, investing in an outdoor scrolling LED sign may help. And consider checking out Affordable LED — they offer signs and other LED lighting products at affordable prices. Plus, you don’t need to leave the house to shop. You can just head on to AffordableLED.com.