— Contributed by Brian Williams

This pandemic has gravely affected my small food business. I got fewer and fewer customers, but the bills kept piling up. I knew I had to do something.

I read somewhere that LED lighting does wonders for businesses. So I got a scrolling LED sign from Affordable LED. Since my business space is just small, I got a small 15 mm single line outdoor sign that has a 200-foot range and three LED colors.

There was no improvement in the first few days, but in the first week, I kid you not, the LED sign started doing its magic.

Well, it’s probably because I displayed the right messages on my sign.

I programmed special breakfast menu choices in the morning, lunch specials at noon, and promotional messages in the evening. I also use this sign as supplemental lighting at the shop’s entrance at night.

I also figured that passersby get curious about the menu items, so they come in to check them out. When I had no sign, people probably thought we weren’t open for business, despite the open sign on the door.

Even if programmable LED signs are a bit pricey, they give the best results for struggling businesses. That’s why I got another one, this time it’s an indoor single line LED sign, and its purpose is to remind everyone of safety protocols such as handwashing and wearing face masks.

If you want to encourage people to come into your business, I recommend getting a scrolling LED sign from AffordableLED.com. This online shop offers signs at low prices, and purchasing on the website is quick and easy. They ship fast too and offer product warranty and returns.