DO-SERIES TRI-COLOR DOUBLE LINE INDOOR PROGRAMMABLE LED SIGN
Technology

Why I Decided to Invest in Affordable LED’s Scrolling Sign

— Contributed by Olivia Romero

Outdoor 15MM RGY 1-Row Programmable Scrolling LED Sign from Affordable LED

I used to think that programmable LED signs are only for bars and sporting event places. But when a friend recommended that I get one for my small arts and crafts shop, that belief changed.

You see, the pandemic affected my business a lot — who would buy washi tapes and stickers in the middle of a health crisis? I was also forced to temporarily close the shop down. Thankfully, I was able to keep the business running on Etsy and Amazon.

As more and more shops started opening in the area about a year after the lockdown, I thought of opening mine too. However, sales were low, and the revenue I get online is much higher. That did not stop me from keeping my little shop open, though. And when I found out about Affordable LED and their programmable LED signs, my excitement for running the shop returned.

I purchased the small outdoor 15 mm RGY scrolling LED sign and installed it right by the shop window. The first messages I programmed were promotions like the current product bundles of my products. They were effective — by lunchtime, foot traffic doubled!

Here are three reasons why I think the investment in the LED sign was worth it:

Programmable LED signs are effective attention-grabbers.

The brightness is unmatchable! Even during the brightest time of day, the sign can still be read even from afar. I love the RGY colors of the sign I got too; I think that contributed to its eye-catching abilities.

The signs can be programmed with many messages.

Sometimes, I have too many promotions for the week. Thankfully, I can program and display as many as I like in succession. Changing and removing messages are also as easy as pie, and I can do this in minutes. 

Scrolling LED signs fit in small spaces.

I got a 15 mm unit so it’s small, but generally, LED signs do not require big spaces. I also love that I have the option to suspend it from the ceiling, in case I want to place it inside the shop. Installing the sign was also a breeze and I was able to do it by my 5 foot 1-inch self.

So if you need to double your foot traffic, I highly recommend investing in programmable LED signs. I bought mine at AffordableLED.com, and it arrived in just a few days.