— Contributed by Kristina Thomas

My small food business benefits well from the scrolling LED sign I purchased from Affordable LED. In the first few months of installation, I noticed a sudden rise in walk-in customers, considering we are in the middle of the pandemic. I can say that it contributed well to my business’ success during trying times. 

For some, installing programmable LED signs may seem outdated. I totally believe otherwise. These LED signs are worth the investment, and here are the reasons why:

LED signs are good location guides.

Programmable LED signs guide customers to where your business is located, attracting new customers. This is very true in my case. As I mentioned earlier, my scrolling LED sign helped draw in new customers, especially those who haven’t tried Filipino cuisine.

These signs can help promote your business and your promotions.

A LED sign can promote your brand in striking bright and neat lettering. Aside from your business itself, these signs are also helpful in promoting discounts and special occasions. My customers are already informed about our new promotions even before they step inside the establishment.

A scrolling LED sign can help you edge out your competition.

Basically, I use my signs to create attention to my food business and “pop-out” in our area. The location of our establishment has high traffic area, and there are other restaurants besides ours. Having an eye-catching LED sign helps my business stand out.

LED signs help create an online presence.

Lastly, I use my scrolling LED sign to advertise our presence online. Besides promotions, I also program messages containing our Facebook, Instagram, and Twitter handles and email addresses. Since promoting our social media channels, the number of our followers started rising too.

The takeaway

I agree with others who say that programmable LED signs are awfully expensive. They truly are! But I consider it one of the best investments I made for my food business. The returns are remarkable. I personally love that our entrance has a bright sign that also doubles as complement lighting during gloomy days and in the evening.

As for where I think the best scrolling LED signs are, I recommend checking out AffordableLED.com. Aside from programmable LED signs, they also sell wall washers (which I also purchased as ambient lighting), LED strips, and other storefront signs.